22 Sports - One Goal
Sears Sports Marketing embarked on a sponsorship program of a collegiate sports trophy program including the Men’s and Women’s Division I Basketball Championship and the National Championship Football Trophy. Scholarships were a major part of the program and to that end a strong logotype and tagline were needed. (They also they needed an agency who would be really careful with $35,000 Baccarat Crystal Trophies).
Tackling an In-Store Promotion
Working with Swift Media Group, Chaney Company developed a strong look and message for a Motorola NFL-based wireless promotion. Using NFL coaches and an autographed poster as incentive for Motorola Communication products, we built a successful in-store promotion.
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