Hard Hitting Promotion
How do you promote an NFL Ball League where the bowler gets to keep the bowling ball? We started by building off of the uniquely-football statement of a star player “Keeping The Game Ball”. Using “You Keep the Game Ball” as our headline we gave the league bowler our offer and tied in the NFL.
One-in-a-Million Promotion
For a $1,000,000 promotion to drive traffic in the Edmonton Mall, Chaney Company designed the in-mall marketing materials including “footsteps” leading to the contest area.
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