Going Cosmic
What to do with a UV coating, a black light and a bowling lane? Create the biggest add-on to bowling since the automatic pinsetter: Cosmic Bowling. Chaney Company helped Brunswick with the marketing of its new product from its inception. In fact we were there when the Client asked, “What do you think of naming it Cosmic Bowling?”
A New Look for A Tried and True Program
Brunswick’s Club 55 Senior League needed a new look and new life. By renaming it Club 50+ and lowering the age limit we gave it a fresh group of participants. New materials were designed to match the marketing push. With research in hand that said that senior bowlers joined Club 55 for the friendship and the fun we created a tagline that was a natural fit: “Great Friends – Great Fun.”
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