Helping Domino Make Their Mark
Domino Amjet; an English ink jet printing manufacturer specializing in plastics, outer case and laser-based product coding, wanted to “shake-up” their U.S. marketing look and feel. Chaney Company developed an approach which conveyed what an assembly-line manager (the main target-purchaser) would see: Marching Products. After many hours of interviews we realized that the assembly line was their life! Of course all of the products on the line carried the crisp Domino code. The look and concept was adopted in the U.K.
Making Their Mark - Part 2
A new U.K.-developed logotype meant a new color-scheme and revamped us of the “Marching Products”. We used the new logotype’s diamond shape to reinforce each product as “special” in the product advertising. This look was adopted in the U.K. as well.
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