Closer Look

Hospitals

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You’re Darn Right It’s Scary!
For the Galvin Heart Center at St. Francis Hospital of Evanston a ground-breaking ad was needed for their newly opened division. After looking at some softer approaches the Client agreed to an ad born out by facts: Patients coming to Galvin had a better chance of survival. Dramatic images of patients experiencing heart-related emergencies were shown in all marketing pieces. Not only did the campaign create a controversy, it drove an increase in heart check-ups every time it ran!

A New Approach to Women’s Health
In a campaign for one of the first Women’s Health Centers of the Midwest, the "New Light” of women's healthcare was shining on females of all ages and ethnicities. Simple black and white photography was used to highlight the women shown throughout the marketing campaign. Direct Mail and urban transit all played a part in the media mix.