18 Years of Mapping Success One of our first projects was the Map & Trail Guides for the Lake County Forest Preserves. “At the map project open house for design firms, I looked at the map samples assembled from around the county and saw one glaring flaw: none of them could fit in your pocket! None were designed as pocket maps,” says Pat Chaney. “I couldn’t wait until the meeting was over, because I knew exactly what needed to be done!” With that he submitted a proposal and a rough concept layout and won the project. 18 years later the design has stayed basically the same and Chaney Company is still working on the LCFP Map Series.
Customer Driven... Naturally!
Vogue Printers asked Chaney Company to freshen up their image and tout their green initiatives in the plant. While we agreed with their tact, we thought that strictly being “Green” was not the reason that their Clients came to them. Their customers use Vogue Printers for their great printing product and drive for unparalleled customer service. So we presented a compromise. Using “Customer Driven at Every Turn” as their tagline we show action in nature through outdoor activities including surfing, biking and hang gliding. This brought the human element into the “sale” and also allowed us to talk “Green”.
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