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Character Marketing On Wheels
Lake Forest Medical Corporation’s products are colorful pediatric I.V. stands, oxygen carts and wheel chairs designed like racecars. To market these products Chaney Company was asked to create the marketing “catch.” We developed a family of characters headed by BR The Blade Rolling Bear. Coloring Books and Discharge Packs emblazoned with the characters carried the theme and the FUN brought to childrens’ healthcare.

Taming a Crowded Marketing Field
Intechnic Corporation a web development company needed marketing materials and a marketing plan. After looking at dozens of web development companies and their marketing we ascertained that there was a “pack” look and feel to those companies’ marketing; very dry and very technical. To break out of that “mold” we developed a more fun approach with a Lion Tamer named “Nic”. Nic is always there to help and will always make “WWW” jump through hoops for his customers.